how to reach your customer with online marketing
option 1 hire omc advertising
option two do it yourself online marketing
  keyword research
  build your own website
  on site seo
  link building strategies
  blogs for traffic
  blog commenting
  create and post viral videos
  forum marketing strategies
  article distribution
  social marketing techniques
  pay per click marketing
  cpm marketing
  lead generation systems
  email marketing campaigns
omc advertising 714 483 7667
internet marketing lessons
Keyword research It's no secret that organic search traffic is the most valuable traffic online. Small, medium, and gigantic corporations alike spend money every day on their pay per click campaign, and they wouldn't be spending their money on advertising if it didn't work. Knowing the needs of your customer is vital to succeeding with organic SEO. Generally speaking, the service you provide coupled with your geographic region make for an ideal keyword to target both in your PPC campaigns and for your SEO campaigns. Example: A good keyword for a Huntington Beach real estate agent might be huntington beach real estate. At the time of this writing, that phrase is searched over 4,000 times per month and costs an average of $2.50 per click. While that might seem like a decent keyword, the phrase huntington beach homes for sale, which is searched 1,000 times per month, clearly defines the person performing the search as a potential home buyer whereas the previous phrase is very open-ended as to who may be performing the search. Yet another phrase is huntington beach commercial real estate which is searched only 110 times per month and has an average click cost of $3.00 per click. Which client would you prefer: the home buyer, the individual interested in commercial real estate, or the person who is searching general information about Huntington Beach real estate? Depending on your particular business, one of those potential clients is far more valuable than the other two. Before you begin a lengthy SEO campaign, you should spend considerable time researching the keywords associated with your industry. It's also important to realize that when it comes to search volume, bigger isn't always better. Consider these keywords: huntington beach real estate searched 4,000 times per month OR huntington beach listing broker searched 47 times per month...which do you think is the more valuable keyword? Keyword research is integral to the success of your online marketing efforts. If you aren't knowledgeable enough to find the proper keywords for your business, hire a consultant.